Greeks & Geeks Respond Similarly to Spike TV’s GCA Awards
Ever wonder what goes through the mind of a “Geek” or “Greek” (frat boy) when watching TV? Some of us may not want to know, but that’s not the case for Spike and its Guy’s Choice Awards (GCAs)—the year’s biggest “boys night out” for American men.
Spike TV partnered with Innerscope Research, a leader in the neuromarketing research field, to study the emotional experience of young men at different life stages as they watched the GCAs. The non-conscious emotional engagement of fraternity brothers (Greeks) was compared to that of accountants (Geeks) to find out if all guys relate and respond to the GCAs’ in-your-face antics and bachelor party environment in the same way.
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